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THE READING ROOM.

The science of cold. The art of recovery.

12 articles

The Science of Cold Water Immersion
Science•8 min read

The Science of Cold Water Immersion

What hormesis means, what cold water immersion has been studied for, and where the evidence is thin.

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Magnesium: The Athlete's Essential Mineral
Ingredients•6 min read

Magnesium: The Athlete's Essential Mineral

Why athletes pay attention to magnesium, and how oral and transdermal forms differ.

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Menthol and TRPM8: The Science of Cold Sensation
Science•5 min read

Menthol and TRPM8: The Science of Cold Sensation

What menthol is, and why water with menthol in it feels colder than the thermometer says.

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Dead Sea Minerals: Ancient Recovery Secrets
Ingredients•7 min read

Dead Sea Minerals: Ancient Recovery Secrets

The unique mineral composition that makes Dead Sea salt a premium recovery ingredient.

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MSM for Athletes: The Recovery Compound
Recovery•6 min read

MSM for Athletes: The Recovery Compound

What OptiMSM® is, how distillation separates it from ordinary MSM, and what the research has looked at.

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Kunzea oil: the plant, the history and what it is used for
Ingredients•5 min read

Kunzea oil: the plant, the history and what it is used for

Kunzea ambigua is a shrub from south-eastern Australia. Where it grows, how a Tasmanian distilling industry started in the 1990s, what is in the oil, and what it is used for.

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Optimal Ice Bath Temperature and Duration
Recovery•6 min read

Optimal Ice Bath Temperature and Duration

Evidence-based guidelines for maximizing recovery benefits from cold water immersion.

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Magnesium chloride vs Epsom salt: the difference, and which to put in the bath
Science•6 min read

Magnesium chloride vs Epsom salt: the difference, and which to put in the bath

Magnesium chloride and magnesium sulphate are two different compounds. What each one is, where it comes from, what it costs per bath, and how the water feels.

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Blocked Trade Marks: A Case of Crushing the Little Guy
Our Story•10 min read

Blocked Trade Marks: A Case of Crushing the Little Guy

How we fought back against a German multinational and won.

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How to Upgrade Your Aldi Ice Bath Like a Pro
Recovery•6 min read

How to Upgrade Your Aldi Ice Bath Like a Pro

Transform your budget ice bath into a serious recovery tool with these practical upgrades that actually work.

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Ice Bath and Sauna: How Contrast Immersion Works
Recovery•9 min read

Ice Bath and Sauna: How Contrast Immersion Works

What contrast therapy is, how sauna and cold immersion are alternated, and what the evidence covers.

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How to make a recovery bath at home
Guides•5 min read

How to make a recovery bath at home

Water temperature, how long to stay in, what to add and how much, warm bath or cold plunge, and when a foot soak does the job. The practical version.

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